FiberTite Associate Marketing Communications Manager

Wooster, OH 44691, USA Req #394
Tuesday, April 4, 2023
At Seaman Corporation, every associate is instrumental to our success.  Become a part of our growing team!


The Associate Marketing Communications Manager develops and executes the marketing communications plan in alignment with the FiberTite business goals and objectives through utilization of various marketing resources, tools, tactics, and channels. The role is responsible for increasing brand awareness and supporting demand generation.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Develop and implement an integrated marketing communications plan that aligns with the business goals and objectives.
  • As an ambassador of the FiberTite and Seaman Corp. brands, manage brand and trademark usage and guidelines to ensure alignment and consistency throughout the team and across all marketing channels.
  • Create and execute digital and hardcopy content that informs, educates, and engages target audiences, such as: Web content, E-Newsletters, Blogs/Vlogs, Videos, Press Releases, Case Studies and Editorial Content.
  • Manage social media accounts, including content creation and publishing, as well as monitoring and responding to activity and tracking metrics.
  • Manage creation of Product brochures, product samples, and other materials to promote products.
  • Manage agency relationships, including day-to-day project/budget management, coordination, billing, and payment facilitation.
  • Work with third-party and internal resources to maintain and optimize web page(s) and other digital content to achieve improved SEO results.
  • Support collaboration inside the organization to create content by engaging subject matter experts (SME’s) through extensive interviews and analysis.
  • Manage media buys, deadlines, messaging and content creation for print and online advertising, webinars and other industry facing engagement.
  • Develop and coordinate trade show strategy and manage resources to ensure successful participation in industry events.
    • Monitor and report key performance indicators such as site visits, bounce rate, Google search rank, Leads (Sales Qualified and Marketing Qualified), and other indicators of digital marketing effectiveness.
    • Utilize Salesforce to manage customer journeys and content, ensuring that all content is aligned with business goals and objectives and assign leads for follow-up.
  • Seek co-marketing opportunities to build relationships with customers and enable our customers’ growth.
  • Create and monitor annual Marketing Communications expense budget.
  • Actively participate as member of the FiberTite business team.



4-year college degree in Communications, Marketing or related Business degree and 5+ years of related marketing experience or equivalent combination of education and experience.



To perform this job successfully, an individual should have knowledge of all Microsoft Office software, or equivalent CRM system, and Web site development software.






Seaman Corporation is an EEO/AA Employer.

M/F/Disabled/Vet. EEO statement: “Seaman Corporation values diversity in the workplace and among our customers.  The company provides equal opportunity for employment and promotion to all qualified employees and applicants based on experience, training, education, and ability to do the available work without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry or any other status protected by law. 
Furthermore, Seaman Corporation is committed to providing an equal opportunity workplace that is free of discrimination and harassment based on national origin, race, color, religion, gender, ancestry, age, sexual orientation, gender identity, disability, marital status, veteran status, genetic information or any other status protected by law.”
As an equal opportunity employer, Seaman Corporation does not discriminate against qualified individuals with disabilities.  If you require a reasonable accommodation, as a candidate for employment, please inform Human Resources.

Other details

  • Pay Type Salary
Location on Google Maps
  • Wooster, OH 44691, USA