Experiential Marketing & Promotions Manager

The Experiential Marketing & Promotions Manager should have a passion for delivering unique experiences for sponsors and consumers through integrated marketing campaigns and event execution. This person will oversee the local marketing programs, and development and execution of a portfolio of consumer, business and internal events. These marketing programs and events are designed to create opportunities to engage with our brands and sponsors.

This role requires a self-starter who thrives in a collaborative environment and has a keen eye for detail. A successful candidate is a creative problem solver who can plan and execute marketing campaigns and experiential activations that achieve results for sponsors and memorable experiences for consumers while maintaining a strict budget that drives profitability. This candidate will be able to oversee and execute successful and engaging marketing campaigns and programming throughout various corporate and local initiatives.
 

RESPONSIBLITIES         

• Manage, develop and execute marketing campaigns supporting Madison.com, Wisconsin State Journal and The Capital Times.
• Development of new experiential marketing concepts and manage the planning and execution of existing and new interactive consumer events.
• Manage event production including P&L reporting, invoice processing, vendor setup, contract negotiation, detailed budget tracking, production schedules, permits, venue and talent booking, ticketing and sponsor activation planning.
• Work closely with graphic designers on the production of creative elements required for consumer marketing and sales (B2B) campaigns. 
• Inspire sponsor sales through creative packaging of media assets and event activations.
• Oversee and manage marketing content production and display on various digital and print publications.

SKILLS AND EXPERIENCE

• A self-starter that enjoys a fast-paced environment while prioritizing multiple projects.
• Creative problem solver that remains calm under pressure
• Proven success developing experiences and campaigns based on marketing strategy and program objectives.
• Experience with cross-functional project and communication plans.
• Examples of successfully working with a team on creative, content and technical requirements on events and campaigns that drive awareness and engagement.
• Media sales planning including sponsor asset packaging and presentation development.
• Proficient at communications with management, vendors, sponsors and consumers.
• Proficient communications skills including copywriting, attention to detail and grammar skills to be able to effectively convey direct and meaningful marketing messages to the target audience.
• Bachelor’s degree in Business, Marketing or related field.
• 3+ years’ experience working on event planning and logistics management.
• Ability to work flexible hours as needed for events that may occur outside of regular business hours. Events typically total 10 per year with opportunity for growth.
• Strong technical skills to set up ticketing, digital promotion and support virtual event platforms.
• Proven success in contract negotiation and profitability calculation for vendor management and sponsorship.

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities.  We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match.  We also offer generous paid time off to allow the flexibility to balance personal life and work.  This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 73 markets in 26 states. Year to date, Lee's newspapers have an average daily circulation of 1.0 million, and our legacy websites, including acquisitions, reach more than 33 million digital unique visitors.

Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees. For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.