E-Commerce Marketing Manager

The E Commerce Marketing Manager manages all aspects of Hoffmaster Group, Inc's online marketing, including both direct to consumer and corporate marketing endeavors. The Marketing Manager has budgetary responsibility for the company's Pay Per Click (PPC), both Google and Amazon, affiliate, email and re-marketing campaigns as well as online product written and graphic content and social media management firms. This position develops and executes the strategy for delivering direct to consumer sales growth, while maintaining ROI targets.  This is a remote position, based in the United States.

Essential Job Duties:

• Develop and execute the direct to consumer marketing plan for HGIs family of websites and both seller and vendor Amazon accounts, including planning all marketing and promotional activities and leading agency partners on seasonal consideration, and product launches.
• Manage our Amazon PPC agency to ensure they meet targeted sales and aCOS goals and inform them of product launches and seasonal availability for our Vendor, Marketplace and Direct Fulfillment accounts.
• Work with corporate marketing departments to acquire information for the purposes of driving brand recognition and information about product releases and company activities to announce via our corporate social media accounts.
• Manage our team of contractors for the creation of content for our entire consumer and food service catalogs and private label product.
• Manage PPC, affiliate and email for our family of direct to consumer websites, including but not limited to budgeting, marketing calendar and product launches.
• Develop SEO/SEM strategy by executing best-in-class keyword and content creation.
• Work with in-house photography staff to ensure graphic representation of product and identify needs for lifestyle photography.
• Design and develop email campaigns across all of our corporate direct-to-consumer websites.
• Identify and hire outside contractors to meet marketing needs beyond in-house capabilities, including but not limited to graphics, video, content and social media management.
• Drive product naming and branding by providing keyword research and analytics to product managers.
• Develop and report on ROI and social media engagement for the monthly e-Commerce divisional meetings.
• Coordinate with merchandising specialist to optimize site to current marketing campaigns.
• Manage syndicated review process for our private label brands and respond to voice of the customer inquiries across our catalog items.
• Supervise 2 external agencies and 5 contractors
• Perform other duties as assigned.

Requirements:

• 3 years of combined retail and corporate E Commerce marketing expertise
• 2 years of Amazon keyword, content and paid marketing experience
• Experience with email campaign platforms
• Past experience in managing multiple budgets across a variety of online marketing channels
• Solid understanding of the Digital Shelf - content creation, search optimization, organic and syndicate reviews and imagery.
• Bachelors Degree - Digital marketing, E Commerce, sales or related field preferred.  High School Diploma / GED required
• 3 years combined retail and corporate E Commerce Marketing