Client Success Manager, Key Accounts

United States ● Virtual Req #26877
Friday, March 10, 2023
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

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The Client Success Manager (CSM) will work closely with our clients, providing strategic insights and recommendations, for SEM and display advertising campaigns, that contribute to the achievement of the client’s digital marketing objectives. This role will manage day-to-day campaign performance, serve as the client account manager, assess digital campaign trends, facilitate client advertising performance discussions, partner with sales, build client relationships, and identify creative new advertising techniques to further our client’s digital marketing needs.

Our ideal candidate must have a background in digital marketing with applied experience in SEM and display advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity among colleagues.

  • Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape, emerging trends, social media management, email marketing, and SEO tactics.
  • The CSM candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. 
  • Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

A Key Accounts CSM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:

  • Servicing as Client’s Account Manager
  • Providing a complete digital marketing strategy for clients that include multiple products across multiple platforms
  • Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
  • Optimizing PPC campaigns to increase campaign success
  • Updating and/or creating pacing reports for campaigns
  • Creating campaigns within our platform
  • Providing weekly/monthly/ad hoc reporting
  • Providing miscellaneous research as needed
  • Scheduling and running meetings with multiples teams and team members, both internal and external teams.
  • Updating ads for digital media
  • Reviewing keywords and providing feedback on potential keyword strategies
  • Build rapport with client representatives and marketing staffs through routine and scheduled meetings
  • Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
  • Partner with sales on setting client expectations, create budgets and formulating strategies to meet specific client goals/need
  • Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
  • Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
  • Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
  • Manage client expectations, communications, and performance metrics
  • Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Qualifications:

  • 1 – 3 years of experience in the digital space, in an agency environment, or in-house equivalent
  • 1+ years of client service/account management experience
  • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
  • Bachelor’s degree in Marketing, Communications, Public Relations, or related fields
  • Advance knowledge and understanding of SEM, SEO, social media, email marketing, display, and an understanding of new media consumer behaviors and trends
  • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
  • Creative thinker with strong time management, and organizational skills with exceptional attention to detail.

The annualized base salary for this role will range between $38,700 and $93,150.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable   


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at

Other details

  • Job Family Client Solutions
  • Job Function Marketing Solutions
  • Pay Type Salary
Location on Google Maps
  • United States
  • Virtual